We are BEYOND thrilled to announce that MISFIT is officially launching in New York City with Eataly NYC!
Eataly, a marketplace and collection of restaurants—and by collection we mean a pasta restaurant, salumeria, and Nutella bar (and many other delicious things) back-to-back-to-back—is part of Batali & Bastianich Hospitality Group, run by Mario Batali, Joe Bastianich and Lidia Bastianich. Chef Mario Batali's often best known for his food, but B&B has been up to some serious business in improving our world too.
B&B is an industry leader in food safety and sustainability, and they incorporate a bunch of green initiatives into their eateries. Read our full interview with Liz Meltz, B&B's Director of Environmental Health, to learn more.
Food waste in particular is something Chef Mario Batali and his team are focusing on. In October 2015, Mario teamed up with Dogfish Head Craft Brewery owner Sam Calagione to develop WasteNot, a beer brewed from ingredients that would have otherwise been thrown away. It was available last fall at Eataly's rooftop restaurant Birreria, in both New York City and Chicago. Sam and Mario hope to be able to brew up a batch annually and offer it to Eataly customers. Watch the series premiere of "That's Odd, Let's Drink It," a web series by Sam Calagione, to see the entire process of how the beer was made, and what customers thought of it!
We are so proud and excited to be partnering with our friends at Eataly as we enter new territory. Cheers to that!