Who's never felt a little misfit or out of place? We're laying the foundation for a movement that celebrates the oddballs in food and in life, one product at a time.
It all began back in 2015: one college kitchen, one borrowed blender, four crates of ugly peaches, and two college kids (and best friends) with a passion for food waste. We started by making juice and selling it in DC, NYC, and Philadelphia. Three years later, we’re excited to move beyond juice and launch Misfit Foods, a platform of delicious products made from supply chain inefficiencies.We've had a bunch of late nights and early mornings. We’re lucky to have a family of friends, partners, and mentors who have gotten us here.
Food waste is a much bigger issue than whole ugly fruits and vegetables alone. Supply chain inefficiencies mean that 20 billion pounds of fruits and veggies go unharvested or unsold every year in the U.S. Thousands of pounds of scrap waste is produced from fresh cut products like carrot sticks and watermelon cubes. Food waste makes zero sense, and it's a double whammy: #1: in producing food that's never eaten, we pour water, energy, and $$ down the drain; #2: once that food hits the landfill, it emits greenhouse gases and contributes to climate change.
Misfit offers a new way of thinking about, and fighting, food waste—because we want food to have flavor, personality, and purpose. We're on our way to becoming Misfit Foods, a brand where inefficiencies in the food system ('cause let's face it, there are a lot) become delightful products.
Misfit means something a little different to everyone. We’re teaming up with farmers, distributors, and fresh-cut producers to create products that make use of produce that would otherwise go to waste. We’re hard at work creating a whole universe of delicious products for you! Join our Innovation Odd Squad to participate in new product development and join the fight against food waste.