Our community is our culture. Who's never felt a little misfit or out of place? We're laying the foundation for a movement that celebrates the oddballs in food and in life, one bottle of juice at a time.
It all began back in 2015: one college kitchen, one borrowed blender, four crates of ugly peaches, and two college kids (and best friends) with a passion for food waste. We now distribute along the East coast between DC and NYC. We've had a bunch of late nights and early mornings. We’re lucky to have a family of friends, partners, and mentors who have gotten us here.
20 billion pounds of fruits and veggies go unharvested or unsold every year in the U.S. Food waste makes zero sense, and it's a double whammy: #1: in producing food that's never eaten, we pour water, energy, and $$ down the drain; #2: once that food hits the landfill, it emits greenhouse gases.
Misfit offers a new way of thinking about, and fighting, food waste—because we want food to have flavor, personality, and purpose. We're on our way to becoming Misfit Foods, a brand where inefficiencies in the food system ('cause let's face it, there are a lot) become delightful products.
Misfit means something a little different to everyone—our sourcing partners included. We team up with farmers, distributors, and fresh-cut producers to make use of the finest produce and scraps that would otherwise go to waste. Read more about our sourcing and process here.