Is misfit produce safe to eat?
Right back at ya: is the fruit really ugly? Or do we just need a better word to describe it? MISFIT produce is perfectly good to eat but falls by the wayside because of high aesthetic standards for produce that is retailed in the US. Alternatively, the produce finds its way to us because there's a surplus at some point in the supply chain. Or it's the excess trimming of a fresh-cut carrot stick or watermelon cube. MISFIT produce is safe to eat — end of the story.
What is cold-pressed juice?
Cold-pressed stands in contrast to conventional juicing methods that use blades spinning at fast speeds to crush fruits. The speed of the blades generates heat and oxidizes the juice, both of which have adverse effects on the nutrients in the juice. When juice is cold-pressed, significant pressure is exerted on the fruits and vegetables to extract every bit of goodness without compromising on quality.
What do you do with the juice pulp?
We work with Compost Cab to compost our juice pulp — they take it to a variety of urban agriculture organizations in the DMV area. We hope to release a snack product using our juice pulp in the near future.
Is this a cleanse?
Nope. We would never recommend that people just drink juice for 3-6 days. There is no science behind "detoxing" or "cleansing." MISFIT is body positive. Drink your fruits and veggies, have a MISFIT with your coffee and breakfast. But please, for the love of everything, eat good, non-liquid food too. Read more about our anti-cleanse philosophy here.
Do you pasteurize your juice? Added sugar? Preservatives?
We love our juice; we don't want to subject it to pasteurization. There are much better options! A prime example is high-pressure processing (HPP), in which we put our packaged bottles of juice into a vat of water and the pressurized water kills some of the microbes in the bottle without compromising the nutrients and making it safe to drink. According to the FDA, raw juice is illegal to sell wholesale. No preservatives, no added sugar.
Where do you source?
We source our ugly fruits and vegetables from farmers and produce distributors. We do some of our sourcing in partnership with DC Central Kitchen, another amazing social enterprise in DC. We also source trimming and top waste in partnership with Baldor Specialty Foods. They create a majority of the fresh cut products (carrot sticks, watermelon cubes and everything in-between) for Whole Foods on the east coast — we take the excess scrap waste that is generated and turn it into our juice. You can learn more about our partnership here.
Where do you produce?
We create our products in a commercial facility in the Brookland neighborhood of DC.
Why is food waste such a big deal?
Because wasted food has huge environmental and financial consequences. Total food waste represents a $218 billion loss annually in the United States. Uneaten food makes up 21 percent of our total landfill volume, takes up 18 percent of our total arable land, and uses 25 percent of our country's fresh water supply.